한국 영화산업의 흥행요인에 대한 연구

기본 정보

본제목

한국 영화산업의 흥행요인에 대한 연구

부제목

-

대등제목

-

국가구분

국내

생산일자

2000-**-**

언어

-

크기(mm)

-

페이지

77

ISBN/ISSN

-

판차

-

마스터파일

-

생산자

신현훈 (건국대학교 대학원 경제학과 석사 논문 저자)

내용

(논문요약)[목적] 이 논문은 대중문화산업 중에서 부가가치가 높은 산업으로 각광받고 있는 영화산업을 다루고자 하였다. 이를위해 영화산업의 흥행에 영향을 미치는 제요인들을 가지고 모형을 설정하여 분석해 봄으로써 시사점을 얻고자 한다. (영문초록)[영문초록] The 21st Century is exrected to be the world of an image industry boosted by the development of computer, electronics and telecommunication which have achieved a remarkable progress of related technology. As the film industry has become the core industry of new media such as video, cable TV, DVD, wire & satelite broadcasting and so forth, it has been attached the utmost importance in shaping the competitiveness of related industry. In a way, the film industry may work as a catalyst in increasing the value added of related industry. The linkage effects among related industries have been poor in korea due to the meagre capital accumulation and slow pace of the technological progress. The US major distributors have penetrated rapidly the korean film market by making use of their market power, they have launched blockbuster movies simultaneously on a global market strategies. The screen quota, which has been accepted as a safeguard, has worked as a minimum procedure to foster the korean film. But the United States has raised the issue of reducing screen quota when they did start BIT(bilateral investment treaty) with korea. It seems that the procedure of US may violates the realm of conventional wisdom of fair trade in that such a contention can only be derived from either the optimum tariff argument or the extra-terriotorial application of domestic law. Most industrialized countries are ready to put their endeavors to locate their film industry on the right track which would resume the leading industrial sectors. For example Kofic has implemented versatile scheme (e.g., screen quota, tax application, manufacture application of self-reliance movie) as a means of abating the monopolization of US film industry. A cooperation among nations aims at formulating strategic alliance and technological exchange. Our film indusry can still be classified as an immature situation because of the poor initial endowment of capital, and maketing know-how. Another reason for a slow development stems from the lack of motivation to pioneer the internal market and the external market. It may be indispensable for the korean film industry to draw a policy framework to cope with the impending problem. It is required for our film industry to stimulate the marketing know-how which may be indispensable to improve our competitive power. It may be eligible for our film industry to be treated as an infant industry in terms of the premature stage of marketing. If one recognizes high value added and cultural value of fiim industry, the recognition of film industry shall be changed.

목차

목차

국문목차 표제지=0 목차=i 표목차=ii 그림목차=iii I. 서론=1 1. 연구의 목적=1 2. 연구의 방법 및 범위=2 II. 문화산업의 의의와 지식산업으로서의 영화산업=4 1. 문화산업의 의의=4 2. 한국의 문화산업의 현황=17 3. 지식기반 산업으로서의 영화산업=19 III. 영화산업의 특성과 한국 영화산업의 현황=24 1. 영화산업의 특성=24 2. 한국 영화산업의 현황=26 IV. 실증분석=51 1. 변수의 설정=51 2. 자료의 정리=53 3. 분석결과=56 V. 시사점 및 결론=61 부록=65 참고문헌=73 SUMMARY=75

소장정보 1