스타의 역할, 관리 및 평가에 관한 연구 -영화배우 '한석규'의 역할 분석을 중심으로-

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본제목

스타의 역할, 관리 및 평가에 관한 연구 -영화배우 '한석규'의 역할 분석을 중심으로-

부제목

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대등제목

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국가구분

국내

생산일자

2000-**-**

언어

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크기(mm)

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페이지

125

ISBN/ISSN

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판차

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마스터파일

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생산자

김민지 (경희대학교 언론정보대학원 방송학전공 석사 논문 저자)

내용

(논문요약)[국문초록] 영화 이미지는 스크린 속에서 담겨지면서 동시에 스크린 속에서 갇혀 있지 않기를 욕망한다. 이미지와 현실, 완성된 이미지와 가정으로서의 이미지, 그런 이미지를 만들어 내는 영화 창작자와 관객 사이의 간극은 뫼비우스 띠 효과 속에서 결합된다. 이제 이미지는 결정된 것이 아니다. 따라서 스타에게 있어서는 세 가지 역할이 있을 수밖에 없다. 작품 속의 역할 인물로서의 A가 있는가 하면, 대중들이 환호하는 스타 A가 있으며, 동시에 대중들과 똑같은 인간으로서의 A가 있다. 문제는 그런 세 가지 각기 다른 역할을 분열되지 않게 조절하느냐에 있다. 본 연구에서는 바로 이런 복합적인 스타의 역할을 스타 자신이 어떻게 주체적으로 관객과 상호 작용하면서 관리해가는가를 명확하게 살펴보고자 하였다. 이를 위해 연구 서두에서 기존의 스타 연구들을 검토해 보았다. 그러나 전통적인 스타 연구들은 스타의 발생 원인에 국한되거나 작품 속에서의 역할 인물 위주의 분석에 국한되어 왔다는 것을 알 수 있었다. 더구나 국내 연구는 아직 초기 단계이며 몇몇의 연구들도 스타를 경제적 측면에서 연구하는 경향이 지배적이었다. 즉 스타의 한계 효용성 또는 노동 시장, 홍보 효과 등의 연구들에 국한되어 왔던 것이다. 따라서 본 연구는 상징적 상호작용주의 중 고프만의 드라마티즘을 바탕으로 하트의 역할 비평의 연구틀로 한국의 대표적인 영화 스타라고 할 수 있는 '한석규'의 역할 출현, 관리, 평가 과정을 살펴보고자 하였다. (영문초록)[영문초록] Regarding conventional studies on media celebrities, the main stream has consisted of sociological studies centered on relationship between society and media celebrities, symbolic studies centered on relationship between text and media celebrities, and economic studies focused on industrial aspects surrounding them. In particular, domestic studies on media celebrities are in their beginning stage, and has tended to focus on economic aspects. In other words, domestic studies have been limited to the studies on marginal utilities, market, and, advertising effects of media celebrities. In this study, arguing that human beings' subjective interactions have been excluded in most studies on media celebrities even though entertainment industry reflects human beings' needs for beauty, delight and expression, I examined how subjectively media celebrities interact with audience and manage their compound roles. In this sense, I explored role emergence, management and assessement of Suk-Kyu Han, a top film actor in Korea, based on Erving Goffman's dramaturgical analysis. Results of this study are as follows: Firstly, roles as a media celebrity emerged through interactions between the actor and his part in the film. In the role emergence process, Suk-Kyu Han first considered the potential economic success of a film rather than the role he was going to play, and then accepted his part in which he could prove his talents best. In an interview with Suk-Kyu Han, it was revealed that he selected his part in a different manner according to his popularity by time. His part can be divided into three stages : the debut stage, the rising stage and the stable stage, and in the stable stage, he stressed his influences as a media celebrity. Secondly, It was found that Suk-Kyu Han has managed his parts through highly-technical symbolic interactions. He has persuaded audience to select him with different logics by time. In the rising stage, he developed a most powerful self--promoting logic, and in the stable stage he tried to maintain some logical distance from audience. In addition, although he has acted as diverse characters, he has formed a common image of realistic man representing 1990's. The distance between characters in films and roles was affected by audience's dual needs for media celebrities. In other words, in his debut stage, Suk-Kyu Han stressed the part he was going to play in films. But, in the rising stage and stable stage, he has projected himself as a successful actor. Thirdly, I found that the parts of Suk-Kyu Han were constructed by different dimensions of credibility by time. He stressed his specialized experiences and knowledge in the debut stage, and his affections toward audience in the rising stage. In the stable stage, he stressed good-will rather than competence as his main value, and tried to maintain credibility by doing so. Besides, as he moved from the debut stage to the stable stage, the ratio of credibility in the dimension of emotion and moral action decreased relatively and the ratio of credibility in the dimension of narrative and performative action increased at the same time. In conclusion, media celebrities in film industry have the discretion to select and manage their parts in films, construct and manage different rhetoric credibilities. Media celebrities select their parts in films and accept interviews to keep their audience in mind all the time. In the process, they constructed their roles through symbolic interaction. In summary, media celebrities select and manage their roles according to their essential factors for the sake of audience as well as themselves.

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