국내 영화 타이틀 로고타입(The Logotype)의 캘리그래피(Calligraphy)에 관한 연구 : 한글 캘리그래피 中心으로

기본 정보

본제목

국내 영화 타이틀 로고타입(The Logotype)의 캘리그래피(Calligraphy)에 관한 연구 : 한글 캘리그래피 中心으로

부제목

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대등제목

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국가구분

국내

생산일자

2002-**-**

언어

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크기(mm)

-

페이지

55

ISBN/ISSN

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판차

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마스터파일

-

생산자

강신혁 (경희대학교 대학원 산업디자인학과 석사 논문 저자)

내용

(논문요약)[목적] 본 연구에서는 영화 타이틀 로고타입중에서 캘리그래피를 사용한 예를 연구대상으로 선정하여 캘리그래피의 속성과 조형원리에 따라 분석하였으며 문제점의 분석 및 개선방안을 제시하고, 나아가 영화 타이틀 로고의 효율적이고 주목성 있는 시각적 표현으로서의 차별성을 찾고자 하는데 목적을 두었다. (영문초록)[영문초록] A movie is the most interest thing for customers in societies where the amount of information increases and popular culture gets more consequence. A movie is a kind of art which reflect the aspects of culture and industry with the support of customers in the same period. Movie agencies concentrate on advertisement and announcement because making movie costs a lot. Title logo types among factors in movie announcement are adopted as fundamental and important things. the (Movie) logo type represents the genre and contents of the movies implicitly and works as an important communication tool evoking the interest of the audience. And it must deliver aesthetic sentiment and moreover enhance the movie image on the basis of being easy to recognize. In Korea, the simple logo types between 1930's and 1980's were not formative using similar fonts and from 1990's they began to popularize computers and spread a lot of font-types and that enabled customers to raise their visual intelligence. From the late 90's calligraphy, letter of the sense was used widely because it had high quality level and enough power to appeal to the sensitive generations. Future title logo type lettering must emerge from uniformity and it must be designed to satisfy customers' various desires, so that the formative application of calligraphy in domestic movie title logo type will bring about new synergy effect with the fusion of art and commerce.

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