멀티 채널에서 영화 흥행에 영향을 미치는 요소 분석과 온라인 흥행 지표의 개발에 관한 연구

기본 정보

본제목

멀티 채널에서 영화 흥행에 영향을 미치는 요소 분석과 온라인 흥행 지표의 개발에 관한 연구

부제목

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대등제목

Factors influencing motion picture performance across different channels and development of online performance score

국가구분

국내

생산일자

2014-**-**

언어

영어

크기(mm)

-

페이지

56쪽

ISBN/ISSN

-

판차

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마스터파일

-

생산자

송가은 (한국과학기술원 경영공학부 석사 논문 저자)

내용

(논문요약)In motion picture industry, secondary markets have generated high revenue and its importance is getting bigger, which brought great hope to motion picture industry that spent hard time. For realizing economy of scale by distinguishing consumers, distribution strategy is essential and this requires understanding of each distribution channel. This thesis focuses in each channel’s characteristics to activate market by distributing optimized contents on each channel. We study influence of different success drivers on the movie performance across each motion picture channel. Hypotheses are proved by corporate data of top 100 movies from each channel. With result from analysis, we set online performance score which is specialized performance index in online movie distribution channel. This study suggests new way of realizing window effect, not focusing on time gap influence between channels regarding current trend of its diminishing. And this will help not only producers effectively distribute movies in proper market but also users find movies that they want.

목차

목차

Abstract = ⅰ 목차 = ⅲ 표목차 = ⅵ 그림목차 = ⅶ Chapter1. Introduction 1.1 Background = 1 Chapter2. Literature Review 2.1 Window effect = 3 2.2 Characteristic of new digital movie channels; IPTV, online web portal = 4 2.3 Consumer risk = 5 Chapter3. Theoretical Background and Research Model 3.1 Theoretical background = 7 3.1.1 Innovative service success; motion picture = 7 3.1.2 Movie success drivers = 9 3.2 Research model = 12 3.2.1 Movie traits perceived before watching = 12 3.2.2 Movie Qualities perceived after watching = 15 3.2.3 Movie performance in different channel = 16 CHAPTER4. Research Method and Results 4.1 Data = 18 4.2 Variables = 18 4.3 Result and discussion = 20 4.3.1 Box office movie analysis = 20 4.3.2 IPTV movie analysis = 21 4.3.3 Online web portal movie analysis = 22 4.3.4 Analysis of factors influencing movie channel performance = 25 4.4 Online performance score = 31 CHAPTER5. Conclusion 5.1 Conclusion and limitation = 32 5.2 Implication = 33

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