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High Concept

Movies and Marketing in Hollywood

관리번호 BFM009538

실물구분
아날로그
매체유형
도서
주제구분
영화

기본 정보

본제목
High Concept
부제목
Movies and Marketing in Hollywood
대등제목
-
국가구분
국외
생산일자
1994-**-**
언어
영어
크기(mm)
-
페이지
237쪽
ISBN/ISSN
9780292790919
판차
-
마스터파일
-
생산자
Justin Wyatt (저자), University of Texas Press (발행처)
내용
-

목차

Acknowledgments = ix 1. A Critical Redefinition: The Concept of High Concept = 1 The Entertainment Industries on High Concept = 8 The Critics on High Concept = 13 Economics, Aesthetics, and High Concept as "Post" Classical Cinema = 15 Micro-and Macro-Analysis: Style, Marketing, and Differentiation of Product = 16 "The Look, the Hook, and the Book" = 20 2. Construction of the Image and the High Concept Style = 23 Advertising as an Influence on Style = 24 "You've Got the Look": Perfect Images in High Concept = 26 Stars and Style = 31 Music as an Element of Style = 36 Excess in High Concept: The Promotional Music Video = 44 The High Concept Image: Character Types and Genre = 53 Style, Classical Hollywood, and the Art Cinema = 60 3. High Concept and Changes in the Market for Entertainment = 65 The Marketplace and Traditional Definitions = 65 Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster = 69 Uncertainty in the Marketplace: The Development of the Contemporary Industry Structure = 81 Differentiation of Product = 94 High Concept as Product Differentiation = 104 4. Marketing the Image: High Concept and the Development of Marketing = 109 Changing Distribution Patterns = 110 Awareness Marketing: High Concept in Print = 112 Maintenance Marketing: Selling through Music and Product = 133 Merchandising and Ancillary Tie-ins = 148 5. High Concept and Market Research: Movie Making by the Numbers = 155 The Growth of Market Research = 156 The Model of Market Research within the Film Industry = 158 Case Study: Determining Boxoffice Revenue = 161 Theorizing the Positive Influences on Boxoffice Gross = 162 Specification of the Model = 164 Estimation of the Model and Results = 167 Manipulation, Control, and High Concept = 172 Factors Influencing the Decline of Market Research = 176 6. Conclusion: High Concept and the Course of American Film History = 188 The Transformation of the Auteur = 190 Television and the Ideological Agenda of High Concept = 194 The Alternatives to High Concept = 198 Notes = 203 Index = 227

소장정보 2

BFM009538_01

입수처
(주)학술정보
입수방법
구입
입수일자
2013-10-17
그룹정보
-
공개구분
방문열람
복사/대여
-
보관위치
영상도서관(상암)

BFM009538_02

입수처
(주)학술정보
입수방법
구입
입수일자
2015-11-25
그룹정보
-
공개구분
방문열람
복사/대여
-
보관위치
대구분원이관(2024)

연계 정보

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