I want my MTV

Cast of Characters = xiii Introduction: "Ridicule is Nothing to Be Scared Of" = xxxvii Part 1: Pictures Came and Broke Your Heart "Video Killed the Radio Star" to "Thriller" 1981-1983 1. "It's the Greatest Thing in the World" : First Glimpses of MTV = 1 2. "I Didn't Know How to Plug in a Light" : Music Videos (Only They Weren't Called That) in The 1970s = 6 3. "We Were Just Idiots in Hotel Rooms" : John Lack, Bob Pittman, and The Creation of MTV = 14 4. "What's a VJ?" : How MTV Hired Its Hosts(Including a case of Mistaken Identity) = 31 5. "A Total, Unmitigated Disaster" : MTV Launches with the Buggles, Blotto, and Thirty Rod Stewart Videos = 40 6. "Girls Sliding on Poles" : The First Dirty Music Video = 45 7. "A Hail Mary Pass" : How ＄1 Saved MTV From Bankruptcy = 48 8. "Midgets, Models, and Trannies" : The First Visionaries and Victims of the Music-Video Era = 59 9. "Pouting and Shoulder Pads" : Effeminate British Bands Spread Weird Haircuts Across The U.S. = 85 10. "Shut That Door!" : Office Sex and Power Struggles at MTV = 103 11. "They Figured Out a Whole New Persona" : How Three Gnarly Old Dudes Became Unlikely Video Stars = 115 12. Girls Belong in Cages" : Metal Takes over the Airwaves = 120 13. "That Racism Bullshit" : MTV's Aor Format Comes Under Fire = 136 14. "I'm Not Like Other Boys" : Michael Jackson Saves a Struggling Network From Itself = 143 Part 2: Play My Part and You Play Your Game "Burning Up" to "Here I Go Again" 1983-1987 15. "The Two M's" : Madonna Touches MTV for the Very First Time = 159 16. "You Got Char-as-ma" : Prince, Bruce, Billy Idol, and the Gods of 1984 = 167 17. "He's Got a Metal Plate in His Head" : MTV and Van Halen Team Up To Nearly Kill a Super-Fan = 190 18. "Wannabe Cecil B. DeMilles" : Everything-Budgets, Ideas, Hair-Gets Bigger = 194 19. "Why Don't I Just Take ＄50,000 and Light It on Fire?" : The Backlash Against MTV = 206 20. "Don't Be a Wanker All Your Life" : "Do They Know It's Christmas?," "We are The World", "and Live Aid = 211 21. "A Whopping, Steaming Turd" : The Worst Video ever Made = 216 22. "A Wedding Dress with Nothing Underneath It" : Madonna Takes-and Pops out of-the Cake at the First Video Music Awards = 222 23. "No Cable Network Is Worth ＄500 Million" : MTV gets new owners; The founding team trashes a hotel, then heads for the exit = 227 24. "Gacked to the Tits" : Twenty-four Stories about Drugs = 237 25. "They Diss the Beatles" : Run-DMC and the Beastie boys smuggle rap onto MTV = 241 26. "His Name is David Fincher. He's a Genius" : Rick Springfield, Christopher Cross, and the Humble Beginnings of a Hollywood star = 252 27. "There I Am, with My Rack" : The Rise of the Superdivas, Male and Female = 266 28. "The Legion of Decency" : Censoring Videos, for Fun and Profit = 278 29. "Hickory Dickory Dock, This Bitch Was..." = 284 30. "I'd Like to Thank My Cheekbones" : Jon Bon Jovi and Tawny Kitaen Take Hair Metal to the Top = 295 Part 3: Where Do We Go Now "With or Without You" to "U Can't Touch This" 1987-1990 31. "The Island of Misfit Toys" : 120minutes and the rising up/Selling out of alternative rock = 317 32. "Martha was Heartbroken" : MTV Finds a nes, mouthier squad of VJs = 330 33. "A True Television Network' : The new boss orders up a riotous show that forever changes the networkd = 345 34. "That's What Hype Can Do to You" : Club MTV launches the "Upskirt Shot" and a pop scandal = 358 35. "The First Time I Smelled Freebase" : MTV Parties down at spring break = 365 36. "I Brought Snowballs to the Desert" : Sucking up to MTV's laddish new power broker = 372 37. "People in the Hood Rushed to Get Cable" : How ted demme did, didn't, maybe did, and absolutely did create yo! MTV raps = 379 38. "We've Always Loved Guns N'Roses" : Chicks and a snake, Headbangers Ball, and the return of hard rock = 396 39. "Those Harem Pants Came Out of Nowhere" : Rap buss a move into the MTV mainstream = 410 40. "Ego-Fucking-Maniacs" : Michael Bay, Cher, and all 9:08 of "November Rain" = 422 41. "I Want to Have a Nickname" : How MTV helped Michael Jackson elect himself "The king of pop" = 435 Part 4:Nothing lasts forever, and we both know Hearts can Change "Justify My Love" to "Jeremy" 1990-1992 42. "Rhythm Nation" : Superstars and one-hit wonders stage a dance-off in your living room = 440 43. "Your Manager's an Asshole" : Fistfights and pyro farts:L War breaks out at the moscow peace festival = 453 44. "Kermit Unplugged" : An acoustic music show morphs into a worldwide megabrand = 457 45. "Silly, Superficial, and Wonderful" : Cindy crawford and jon stewart bring beauty and laughts to MTV = 463 46. "Tired of Cheap Sex Songs" : R.E.M., U2, and van halem(!) elevate the art form in the nineties = 468 47. "A Monkey Could Do It" : Pauly Shore and the third generation of VJs = 474 48. "A Pep Rally Gone Wrong" : "Smells like tenn spirit," grunge, and the hair metal apocalypse = 481 49. "You're No Better Than a Rabbit!" : Fearless twentysomethings shape a presidential election = 498 50. "Getting Out of the Music Business" : This is the true story...of what happened when the real world...took over MTV...and made music videos...obsolete = 505 51. "Let's Get Crazy Tonight" : Tears, Tequila, and broken glass: MTV VIPs celebrate the first decade = 510 52. "Fat City" : The Bubble Bursts on music videos' golden era = 512 53. "You Have No Idea How I Miss It" : Fans, stars, staff, and detractors reflect on the video age = 518 Acknowledgments = 527 Index = 529

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