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Social TV

How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

관리번호 BFM011379

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본제목
Social TV
부제목
How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
대등제목
-
국가구분
국외
생산일자
2012-**-**
언어
영어
크기(mm)
162 x 235
페이지
272쪽
ISBN/ISSN
9781118167465
판차
-
마스터파일
-
생산자
Mike Proulx, Stacey Shepatin (저자), Wiley (발행처)
내용
-

목차

Preface = ⅸ Acknowledgment = ⅺ About the Authors = ⅹⅴ Introduction = 1 1 The Backchannel: Bringing in Social Conversation to the Forefront = 7 2 Social TV Guides: Crating Social Media for Content Discovery = 33 3 TV Check-In Services: Creating Vertical Social Networks around Television = 57 4 The Second Screen: Enhancing TV with Synched Content Experiences = 81 5 Social TV Ratings: Adding a New Dimension to Television Audience Measurement = 109 6 Bridge Content: Driving Engagement In-between Episode Airings = 133 7 Audience Addressability: Using Online and Direct Mail Targeting Practices on TV = 157 8 TV Everywhere: Watching TV Content Whenever and Wherever = 177 9 Connected TVs: Blending Online Content with Television Content = 203 10 Conclusion (for Now): Connectiong the Dots = 227 11 To be Countinued,,,: Filling in the Gaps = 241 Notes = 245 Index = 259

소장정보 1

BFM011379_01

입수처
(주)학술정보
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구입
입수일자
2016-11-04
그룹정보
-
공개구분
방문열람
복사/대여
-
보관위치
영상도서관(상암)

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