MEDIA CULTURE

Preface = xi THE SITUATION 1. Mediography: In the Middle of Things / James Monaco = 3 2. Preposterous Parables: The Decline of Sport / E. B. White = 22 THE PEOPLE 3. Clay Felker: Requiem for a Winner / Lucian K. Truscott IV = 27 4. The Silverman Strategy / Jeff Greenfield = 50 5. Politics Under the Palms / Bo Burlingham = 62 6. Sonny Grosso: Copping In / James Monaco = 91 7. Henry Kloss: Not Your Average Mad Inventor / Geoffrey Stokes = 98 THE PRODUCT 8. Esquire's Biggies: Capote, Talese, Wolfe, W. R. Simmons. W. R. Simmons? Right. W. R. Simmons / Rust Hills = 107 9. The Global Bonanza of American TV / Andrew R. Horowitz = 115 10. The Middle Age of British Television / David Thomson = 123 11. Kanned Laffter / Ron Rosenbaum = 133 12. Harry Makes a Movie / Robert Alan Aurthur = 142 13. The Making of a Television Series: Upstairs, Downstairs, an interview by Charles Barr, Jim Hillier, and V. F. Perkins = 150 14. The Rise and Fall of FM Rock / Steve Chapple and Robert Garofalo = 173 15. The Great Toilet Paper War / Ron Rosenbaum = 186 16. The Bobby Bison Buy / George W. S. Trow = 201 17. Mastermind of the Instant Lottery / Tom Stevenson = 204 18. The Next Medium: Intersex / Robert Russel = 210 19. Where Will They Go from Here? / Roy Blount Jr. = 215 20. First Class Mail Exhibition #14 / The New York Graphic Workshop = 219 THE EFFECT 21. This Typeface Is Changing Your Life / Leslie Savan = 223 22. Missing Hazel / Nora Ephron = 235 23. What TV Does to Kids / Harry F. Waters = 241 24. The Community of Roots / Charlayne Hunter-Gault and Thomas A. Johnson = 261 25. Authentic Sources and the Media / Virginia B. Platt = 270 THE LAST WORD 26. Post-Modernism Is Dead / Donald Barthelme = 81 THE DATA: WHO OWNS THE MEDIA? Appendix 1: the shape of the media industry = 285 Ⅰ Media Revenues Ⅱ Media Pie Ⅲ Advertising Breakdowns Ⅳ Film Breakdowns Ⅴ Book Breakdowns Ⅵ Broadcasting Breakdowns Ⅶ Recording Industry Breakdowns Ⅷ Ranking Films Ⅸ Television Shows Ⅹ "All the News That's Fit to Print" Ⅺ The Ten Largest Newspaper Chains Ⅻ The Cable Television Industry XIII Book Industry Conglomerates. Appendix 2: who owns what? = 305 The Major Media Conglomerates. American Broadcasting Companies, Inc. CBS, Inc. Columbia Pictures Industries, Inc. Gulf & Western Industries, Inc. MCA, Inc. New York Times Company RCA Corp. Time, Incorporated The Times-Mirror Company Transamerica, Inc. Twentieth Century-Fox Film Corporation Warner Communications, Inc The Bottom Line = 316 Appendix 3: reading about media: A Selective Guide to Books on the Subject = 317 Notes on Contributors = 323 Index = 327

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