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Understanding Media

The Extensions Of Man

관리번호 BFM011791

실물구분
아날로그
매체유형
도서
주제구분
연구기술

기본 정보

본제목
Understanding Media
부제목
The Extensions Of Man
대등제목
-
국가구분
국외
생산일자
1964-**-**
언어
영어
크기(mm)
106 x 177
페이지
318쪽
ISBN/ISSN
0451621700
판차
초판
마스터파일
-
생산자
Marshall McLuan (저자), New American Library (발행처)
내용
-

목차

Part Ⅰ Introduction to the Second Edition = vii Introduction = 19 1 The Medium Is the Message = 23 2 Media Hot and Cold = 36 3 Reversal of the Overheated Medium = 45 4 The Gadget Lover: Narcissus as Narcosis = 51 5 Hybrid Energy: Les Liaisons Dangereuses = 57 6 Media as Translators = 63 7 Challenge and Collapse: The Nemesis of Creativity = 68 Part Ⅱ 8 The Spoken Word: Flower of Evil? = 81 9 The Written Word: An Eye for an Ear = 84 10 Roads and Paper Routes = 90 11 Number: Profile of the Crowd = 104 12 Clothing: Our Extended Skin = 114 13 Housing: New Look and New Outlook = 117 14 Money: The Poor Man's Credit Card = 123 15 Clocks: The Scent of Time = 135 16 The Print: How to Dig It = 145 17 Comics: Mad Vestibule to TV = 150 18 The Printed Word: Architect of Nationalism = 155 19 Wheel, Bicycle, and Airplane = 162 20 The Photograph: The Brothel-without-Walls = 169 21 Press: Government by News Leak = 182 22 Motorcar: The Mechanical Bride = 194 23 Ads: Keeping Upset with die Joneses = 201 24 Games: The Extensions of Man = 207 25 Telegraph: The Social Hormone = 217 26 The Typewriter: Into the Age of die Iron Whim = 227 27 The Telephone: Sounding Brass or Tinkling Symbol? = 233 28 The Phonograph: The Toy That Shrank the National Chest = 241 29 Movies: The Reel World = 248 30 Radio: The Tribal Drum = 259 31 Television: The Timid Giant = 268 32 Weapons: War of the Icons = 294 33 Automation: Learning a Living = 300 Further Reading for Media Study = 313

소장정보 1

BFM011791_01

입수처
이승구
입수방법
기증
입수일자
2019-08-13
그룹정보
-
공개구분
방문열람
복사/대여
-
보관위치
영상도서관(상암)

연계 정보

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