방송사의 영화제작 사례연구 -MBC 첫 영화 '꽃을 든 남자'를 중심으로-

Basic Information

Title

방송사의 영화제작 사례연구 -MBC 첫 영화 '꽃을 든 남자'를 중심으로-

Subtitle

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Parallel Title

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Country

국내

Production Date

2000-**-**

Language

-

Size (mm)

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Pages

65

ISBN/ISSN

-

Edition

-

Master Files

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Producer

최락권 (중앙대학교 예술대학원 예술경영학과 영화기획전공 석사 논문 저자)

Description

(논문요약)[목적] 필자는 영화 '꽃을 든 남자'의 제작관리의 총괄적인 업무를 담당했던 실무자로서 영화 제작 당시의 과오와 성과를 살피고 그 작업을 통해 다매체 시대에 방송사의 영화산업 나아가 영상산업에로의 진출에 대한 하나의 지표를 제공하고자 한다. (영문초록)[영문초록] Many broadcasting companies around the world are engaged in film production. Although the film production is not the major field of a broadcasting company, the reasons why many broadcasting companies are producing films are : first, to maximize the company's economical profit, and second, to lead the domestic culture of art. In Korea, MBC Production has first produced a film titled "Man With a Flower" in 1997 and it was the first film production ever done by a broadcasting company. But this movie was not a big hit and this failure provides the intention and necessity of this research to analyse the positive and negative of this film. In 21 century, the age of multimedia, the probability for a broadcasting company to join the film market tends to increase. In the midst of new appearance of several media such as satellite business, supply of CATV, internet broadcasting and like, it is necessary for broadcasting companies to challenge the new system of media in order to adhere to its position. And one of those schemes can be film production which can be regarded as a multi-use of a program. Broadcasting company, the stable center of the visual mass media, possesses the bigger capital and the larger group of gifted producers, directors and other staffs of the production than any other film companies. But with all these positive aspects, most of the domestic broadcasting companies are reluctant to jump into film production. And moreover, the broadcasting company's first film "Man With a Flower" marked the failure. However, this should not be looked on lightly as a mere failure of a film production by a broadcasting company. But a close research on the bigger topic as "a film production by a broadcasting company" should be carried out. I, as the executive staff of "Man With a Flower", would like to review the task with a deep approach in this research. In the first category, I will explain the process of the producing "Man With a Flower" and the background of the production. In the second category, I will examine the reason for the failure and the problems of the whole production system. And in the result, I will explain that there is a basic difference between film production of a broadcasting company and that of Choong-Moo Road's traditional film company in the areas such as the system of organization and the system of financing. And it is my duty, as the one who has joined the film production as a executive producer, to depict how these differences affect the film production and film itself. Also in the following category, I wish to examine the future of digital-movies. Digital-movies are said to bring conspicuous changes to the film industry in economical and methodic field of a movie business. Its quality is not yet proved to be equal to 35mm films but it is said to be the most promising means to conquer the future digital media industry. MBC Production is planning on a sensational digital film production which will exemplify leading business of broadcasting companies. It is about time that a close research should be carried out on a film production by a broadcasting company which already possesses various potentiality for film production both in materials and personnels. It is obvious that there is a positive expectation for broadcasting companies to jump into the film production and I wish this research helps to fully explain the necessity of broadcasting companies' film production.

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