영화 사전 제작 단계에서의 인터넷 매체 활용 사례 분석

Basic Information

Title

영화 사전 제작 단계에서의 인터넷 매체 활용 사례 분석

Subtitle

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Parallel Title

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Country

국내

Production Date

2002-**-**

Language

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Size (mm)

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Pages

63

ISBN/ISSN

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Edition

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Master Files

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Producer

김건아 (서강대학교 영상대학원 영상미디어학과 석사 논문 저자)

Description

(논문요약)[목적]인터넷의 등장에 따른 최근의 변화에 주목하여 영화사전제작과정에서의 인터넷 활용 사례와 관객의 참여에 대한 연구를 의도하게 되었다. (영문초록)[영문초록] According to the survey, The number of Internet Users in Korea marks over 200 million at this point, September 2001. Now, The term of Internet literacy would get to us quiet familiar. We communicate thorough Internet without the limitation of time or space. But some people is skeptical wether it really chages our pattern of life. It would change our form of life but we should be careful if it changes our life itself. It would be applied to the matter, how Internet affected movie business. Internet affected movie business in the matter of efficiecy in marketing. Without so much time and money compare to previous days, Internet gave us the chance to reach more people with more aggressive advertisement materials. But does Internet affect Movie procedure that includes preparing treament, funding, casting, shooting, theatrical release etc? Does Internet affect the way of Movie tells us its story that could be called communication? For answer this question, I would study how Internet affected pre-production stage of Movie in the matter of Interactivity with audience and creator and integrated marketing which means efficient way of getting audience attention. The method that is used for is casestudy of Internet fund and Scenario incubating site, Baribang . Internet fund gets quiet big attention because of its combination of profitable way of investment from audience and efficient tool for integrated marketing. But it is also pointed out that the money from audience is net the most important factor and the movie producer should focus his energy on getting more attention from audience. With industrial study over this Internet fund, it would be considered what should Internet fund pursuit and which way it would headed. Scenario incubating site, baribang would be studied in the matter of Interactivity with audience and its creator. The method that is used for this is Interview with its creator and observation of its site.

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