영화상영산업 성장기에 관람수요 및 영화관선호도에 대한 소비자 집단간 이질적 변화 =Heterogeneous changes across consumer segments in movie-going demand and theater patronage during growth in the exhibition sector
Management No. TKC03574
- Physical/Digital
- 아날로그
- Media Type
- 논문
- Subject
- 연구기술
Basic Information
- Title
- 영화상영산업 성장기에 관람수요 및 영화관선호도에 대한 소비자 집단간 이질적 변화 =Heterogeneous changes across consumer segments in movie-going demand and theater patronage during growth in the exhibition sector
- Subtitle
- -
- Parallel Title
- -
- Country
- 국내
- Production Date
- 2010-**-**
- Language
- 한국어
- Size (mm)
- -
- Pages
- 110
- ISBN/ISSN
- -
- Edition
- -
- Master Files
- -
- Producer
- 김정기 (한국과학기술원 경영공학 박사 논문 저자)
- Description
- (논문요약)[영문초록] Movie-going demand started to grow in many nations because of the introduction of multiplexs to create more demand, the growth rate in demand is getting slow because of nonlinear response of consumers to the supply.
Contents
1.Introduction = 1 2.Growth in Cinema Demand: Identifying Consumer Segments Who Did and Will Contribute More to the Market Revitalization 2.1 Introduction = 4 2.2 Model Development = 9 2.3 Data = 22 2.4 Results = 31 2.5 Conclusion = 42 3.Managing Store Market Share in the Face of Growing Competition 3.1 Introduction = 45 3.2 Model = 50 3.3 Data = 61 3.4 Results = 69 3.5 Conclusion = 85 4.Building Store Market Share Model by Combining Over-aggregate Data with Survey Resposes to Preferred Shopping Locations 4.1 Introduction = 87 4.2 Methodology = 89 4.3 Data = 92 4.4 Results = 96 4.5 Conclusion = 100 Summary in Korea = 102 References = 104
Holdings Information 1
TKC03574_01
- Source
- 국회도서관
- Acquisition Method
- 기증
- Acquisition Date
- 2010-10-06
- Group Information
- -
- Access
- On-site Access
- Copy/Rental
- -
- Storage Location
- 영상도서관(상암)
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