The Dynamics of Online WOM Content and Product Sales for Movies[영화시장에서의 온라인 구전 콘텐트와 제품판매 사이의 역학 관계에 관한 연구]
Management No. TKC03966
- Physical/Digital
- 아날로그
- Media Type
- 논문
- Subject
- 연구기술
Basic Information
- Title
- The Dynamics of Online WOM Content and Product Sales for Movies[영화시장에서의 온라인 구전 콘텐트와 제품판매 사이의 역학 관계에 관한 연구]
- Subtitle
- -
- Parallel Title
- -
- Country
- 국내
- Production Date
- 2013-**-**
- Language
- 영어
- Size (mm)
- -
- Pages
- 37
- ISBN/ISSN
- -
- Edition
- -
- Master Files
- -
- Producer
- Atya Zeb (KAIST 문화기술대학원 저자)
- Description
- -
Contents
1. Introduction = 1 2. Literature Review = 5 2.1 Word of Mouth(WOM) = 5 2.2 WOM and Sales = 5 2.3 Content Analysis = 6 2.4 Movies features = 7 2.5 Movies Features and weekly sales = 8 2.6 Movies Genre and Features = 9 3. Method and Data = 10 3.1 Natural Language Processing(NLP) and opinion mining = 10 3.2 Feature selection method to tag positive/negatives sentiment words = 11 3.3 Dynamics of Movies features In WOM content = 15 3.4 Empirical Model = 20 4. Results = 21 4.1 Regression Analysis for pooled sample = 21 4.2 Genre Regression Results = 24 5. Discussion and Managerical Implications = 30 6. References = 32 7. Korean Summary = 37 8. Acknowledgements = 38
Holdings Information 1
TKC03966_01
- Source
- 국회도서관
- Acquisition Method
- 기증
- Acquisition Date
- 2014-12-03
- Group Information
- -
- Access
- On-site Access
- Copy/Rental
- -
- Storage Location
- 영상도서관(상암)
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