High Concept
Management No. BFM009538
- Physical/Digital
- 아날로그
- Media Type
- 도서
- Subject
- 영화
Basic Information
- Title
- High Concept
- Subtitle
- Movies and Marketing in Hollywood
- Parallel Title
- -
- Country
- 국외
- Production Date
- 1994-**-**
- Language
- 영어
- Size (mm)
- -
- Pages
- 237쪽
- ISBN/ISSN
- 9780292790919
- Edition
- -
- Master Files
- -
- Producer
- Justin Wyatt (저자), University of Texas Press (발행처)
- Description
- -
Contents
Acknowledgments = ix 1. A Critical Redefinition: The Concept of High Concept = 1 The Entertainment Industries on High Concept = 8 The Critics on High Concept = 13 Economics, Aesthetics, and High Concept as "Post" Classical Cinema = 15 Micro-and Macro-Analysis: Style, Marketing, and Differentiation of Product = 16 "The Look, the Hook, and the Book" = 20 2. Construction of the Image and the High Concept Style = 23 Advertising as an Influence on Style = 24 "You've Got the Look": Perfect Images in High Concept = 26 Stars and Style = 31 Music as an Element of Style = 36 Excess in High Concept: The Promotional Music Video = 44 The High Concept Image: Character Types and Genre = 53 Style, Classical Hollywood, and the Art Cinema = 60 3. High Concept and Changes in the Market for Entertainment = 65 The Marketplace and Traditional Definitions = 65 Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster = 69 Uncertainty in the Marketplace: The Development of the Contemporary Industry Structure = 81 Differentiation of Product = 94 High Concept as Product Differentiation = 104 4. Marketing the Image: High Concept and the Development of Marketing = 109 Changing Distribution Patterns = 110 Awareness Marketing: High Concept in Print = 112 Maintenance Marketing: Selling through Music and Product = 133 Merchandising and Ancillary Tie-ins = 148 5. High Concept and Market Research: Movie Making by the Numbers = 155 The Growth of Market Research = 156 The Model of Market Research within the Film Industry = 158 Case Study: Determining Boxoffice Revenue = 161 Theorizing the Positive Influences on Boxoffice Gross = 162 Specification of the Model = 164 Estimation of the Model and Results = 167 Manipulation, Control, and High Concept = 172 Factors Influencing the Decline of Market Research = 176 6. Conclusion: High Concept and the Course of American Film History = 188 The Transformation of the Auteur = 190 Television and the Ideological Agenda of High Concept = 194 The Alternatives to High Concept = 198 Notes = 203 Index = 227
Holdings Information 2
BFM009538_01
- Source
- (주)학술정보
- Acquisition Method
- 구입
- Acquisition Date
- 2013-10-17
- Group Information
- -
- Access
- On-site Access
- Copy/Rental
- -
- Storage Location
- 영상도서관(상암)
BFM009538_02
- Source
- (주)학술정보
- Acquisition Method
- 구입
- Acquisition Date
- 2015-11-25
- Group Information
- -
- Access
- On-site Access
- Copy/Rental
- -
- Storage Location
- 대구분원이관(2024)
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