Social TV
Management No. BFM011379
- Physical/Digital
- 아날로그
- Media Type
- 도서
- Subject
- 연구기술
Basic Information
- Title
- Social TV
- Subtitle
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Parallel Title
- -
- Country
- 국외
- Production Date
- 2012-**-**
- Language
- 영어
- Size (mm)
- 162 x 235
- Pages
- 272쪽
- ISBN/ISSN
- 9781118167465
- Edition
- -
- Master Files
- -
- Producer
- Mike Proulx, Stacey Shepatin (저자), Wiley (발행처)
- Description
- -
Contents
Preface = ⅸ Acknowledgment = ⅺ About the Authors = ⅹⅴ Introduction = 1 1 The Backchannel: Bringing in Social Conversation to the Forefront = 7 2 Social TV Guides: Crating Social Media for Content Discovery = 33 3 TV Check-In Services: Creating Vertical Social Networks around Television = 57 4 The Second Screen: Enhancing TV with Synched Content Experiences = 81 5 Social TV Ratings: Adding a New Dimension to Television Audience Measurement = 109 6 Bridge Content: Driving Engagement In-between Episode Airings = 133 7 Audience Addressability: Using Online and Direct Mail Targeting Practices on TV = 157 8 TV Everywhere: Watching TV Content Whenever and Wherever = 177 9 Connected TVs: Blending Online Content with Television Content = 203 10 Conclusion (for Now): Connectiong the Dots = 227 11 To be Countinued,,,: Filling in the Gaps = 241 Notes = 245 Index = 259
Holdings Information 1
BFM011379_01
- Source
- (주)학술정보
- Acquisition Method
- 구입
- Acquisition Date
- 2016-11-04
- Group Information
- -
- Access
- On-site Access
- Copy/Rental
- -
- Storage Location
- 영상도서관(상암)
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