GRAPHICS FOR TELEVISION

1 WHAT ARE TV GRAPHICS? = 1 Understanding the Term "Graphics" = 1 Commercial TV Graphics = 2 Educational and Instructional Graphics = 2 Scenic Graphics = 2 Promotional Graphics = 2 Introductory Graphics = 4 Illustrative Graphics = 4 Summary = 4 2 HOW IMPORTANT ARE GRAPHICS? = 5 Role of the Producer-Director = 5 Role of the Scenic Designer = 6 Role of the Art Director = 6 Graphics as Support to Performance = 7 Graphics to Enhance Visual Literacy = 8 Graphics as the Main Theme = 9 Danger of Overvisualization and Gimmickry = 9 Summary = 10 3 GRAPHIC DESIGN IMPERATIVES = 11 Aspect Ratio = 11 Gray Scales = 17 Translating Color = 22 Summary = 25 4 DELIVERY SYSTEMS = 27 Flip Stands = 27 Easel Stands = 31 H-Stands = 32 Chart Racks = 33 Pan Boards = 34 Crawls = 37 Other Deployment Ideas = 38 Summary = 53 5 PRINTING AND LETTERING TECHNIQUES = 42 Lettering Machines = 42 Dry Transfer Letters = 47 Stenciling Equipment = 49 Template Equipment = 50 Hand Lettering = 50 Ready-Made Letters = 51 Typesetting = 52 Summary = 53 6 HOW TO HANDLE COPY = 55 Understanding the Logic of TV Copy = 55 Keep It Legible = 56 How to Simplify = 61 Selecting the Right Typeface = 67 Summary = 67 7 TITLING AND BACKGROUNDS = 68 Logic of Titles = 68 What to Say and What Not to Say = 70 When and How to Use Lower 1/3 Inserts = 71 How to Select a Background = 72 Trick Titles and Backgrounds Made Easy = 73 Summary = 76 8 CHARTS, GRAPHS, AND ANIMATIONS = 77 Selecting the Right Materials = 77 Animated Graphics Made Easy = 81 Insert Animations = 82 Polarized Light Animations = 84 Summary = 84 9 SELECTING PHOTOS FOR TV = 85 Reliable Sources and Copyright Problems = 85 Original Photos = 86 How to Use Photostats = 87 When to Enlarge and Reduce = 80 Framing and Aesthetics = 89 Watch out for Gray Scale = 90 Problem Solving and Fast Solutions = 91 Summary = 92 10 LAYOUT AND MOUNTING TECHNIQUES = 93 Glues and Adhesives—Wet Mounting = 93 Tapes, Tacking, and Dry Mounts = 95 Masks, Sandwiches, and Book Supports = 98 Unusual Mounts = 100 Summary = 101 11 ILLUSTRATING TECHNIQUES = 102 Styles of Rendering = 102 Researching the Subject = 109 Selecting the Right Medium = 110 Copying Techniques = 110 Summary = 112 12 MODELS AND DISPLAYS = 113 When a Model Is Best = 113 Definition of a Model = 114 Materials and Tools = 115 Summary = 112 13 PROPER PRESENTATION = 117 Where to Place the Graphics = 117 Preventing Keystoning = 119 Summary = 121 14 IF ONLY WE HAD THE MONEY = 122 Electronic Character Generators = 122 Special Effects Generators = 123 Chroma-Key Effects = 125 Electronic Pencils = 127 Computer Graphics = 127 Summary = 129 15 WE'VE GOT TO HAVE IT YESTERDAY = 130 Working with Producers and Directors = 130 Working with Scenic Designers and Lighting Directors = 132 Summary = 133 16 WORKING WITH A SCRIPT = 134 Labeling and Numbering = 134 Master Graphic Order = 136 Summary = 137 17 OUTFITTING THE BASIC GRAPHICS STUDIO = 138 Pens, Pencils, Drawing Instruments = 138 Paints, Inks, Markers, Brushes = 139 Glues and Adhesives = 140 Cutting Instruments = 140 Drafting and Reproduction Equipment = 141 Erasers = 141 Papers = 141 Lighting and Furniture = 142 Space and Storage = 142 Summary = 143 CONCLUSION = 144 GLOSSARY = 145 INDEX = 151

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