Understanding Media
Management No. BFM011791
- Physical/Digital
- 아날로그
- Media Type
- 도서
- Subject
- 연구기술
Basic Information
- Title
- Understanding Media
- Subtitle
- The Extensions Of Man
- Parallel Title
- -
- Country
- 국외
- Production Date
- 1964-**-**
- Language
- 영어
- Size (mm)
- 106 x 177
- Pages
- 318쪽
- ISBN/ISSN
- 0451621700
- Edition
- 초판
- Master Files
- -
- Producer
- Marshall McLuan (저자), New American Library (발행처)
- Description
- -
Contents
Part Ⅰ Introduction to the Second Edition = vii Introduction = 19 1 The Medium Is the Message = 23 2 Media Hot and Cold = 36 3 Reversal of the Overheated Medium = 45 4 The Gadget Lover: Narcissus as Narcosis = 51 5 Hybrid Energy: Les Liaisons Dangereuses = 57 6 Media as Translators = 63 7 Challenge and Collapse: The Nemesis of Creativity = 68 Part Ⅱ 8 The Spoken Word: Flower of Evil? = 81 9 The Written Word: An Eye for an Ear = 84 10 Roads and Paper Routes = 90 11 Number: Profile of the Crowd = 104 12 Clothing: Our Extended Skin = 114 13 Housing: New Look and New Outlook = 117 14 Money: The Poor Man's Credit Card = 123 15 Clocks: The Scent of Time = 135 16 The Print: How to Dig It = 145 17 Comics: Mad Vestibule to TV = 150 18 The Printed Word: Architect of Nationalism = 155 19 Wheel, Bicycle, and Airplane = 162 20 The Photograph: The Brothel-without-Walls = 169 21 Press: Government by News Leak = 182 22 Motorcar: The Mechanical Bride = 194 23 Ads: Keeping Upset with die Joneses = 201 24 Games: The Extensions of Man = 207 25 Telegraph: The Social Hormone = 217 26 The Typewriter: Into the Age of die Iron Whim = 227 27 The Telephone: Sounding Brass or Tinkling Symbol? = 233 28 The Phonograph: The Toy That Shrank the National Chest = 241 29 Movies: The Reel World = 248 30 Radio: The Tribal Drum = 259 31 Television: The Timid Giant = 268 32 Weapons: War of the Icons = 294 33 Automation: Learning a Living = 300 Further Reading for Media Study = 313
Holdings Information 1
BFM011791_01
- Source
- 이승구
- Acquisition Method
- 기증
- Acquisition Date
- 2019-08-13
- Group Information
- -
- Access
- On-site Access
- Copy/Rental
- -
- Storage Location
- 영상도서관(상암)
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