Acting in Commercials

Basic Information

Title

Acting in Commercials

Subtitle

A Guide to Auditioning and Performing on Camera

Parallel Title

-

Country

국외

Production Date

1993-**-**

Language

영어

Size (mm)

153 x 230

Pages

192쪽

ISBN/ISSN

0823088022

Edition

2rd Edition

Master Files

-

Producer

Joan See (저자), Back Stage (발행처)

Description

-

Contents

Contents

Introduction = 9 PART ONE. WORKING IN COMMERCIALS = 13 1. Why Actors Need Commercials = 14 2. What Is a Television Commercial? = 20 PART TWO. ACTING FUNDAMENTALS FOR COMMERCIALS = 21 3. Communicating Without Words = 28 4. Acting Is Behaving = 34 5. Acting Technique： Lean and Mean = 39 PART THREE. COMMERCIAL ACTING TECHNIQUES = 45 6. The Camera = 46 7. How to Recognize Commercial Forms = 57 8. Acting Styles in Commercials = 65 9. The MOS = 76 10. The One-Liner = 88 11. The Character Spokesperson = 95 12. The Slice-of-Life Scene = 109 13. Shakespeare and the Spokesperson = 120 PART FOUR. GETTING BOOKED = 137 14. Unexploded Landmines = 138 15. Being Ready = 143 16. Interviews and Auditions = 151 17. The Language Barrier = 159 APPENDIXES = 166 1. Sample MOS Commercials = 166 2. Sample Slice-of-Life Commercials = 168 3. Sample Spokesperson Commercials = 171 4. Samples of Acting Styles in Commercial Copy = 178 5. Sample Commercial Storyboard = 182 6. SAG Advice Regarding Agents = 184 Further Reading = 186 Glossary = 187 Index = 189 About the Author = 192

Holdings Information 1